PEUGEOT Unveils Red Carpet Tie-In For Sunday’s Logies
The 63rd TV WEEK Logie Awards are nearly here and to add to the excitement, the new PEUGEOT e-2008 will be electrifying the red carpet as it makes its first appearance in Australia ahead of the official launch in September 2023.
To celebrate the impending arrival of the marque’s first fully electric passenger vehicle in Australia, PEUGEOT Australia is delighted to announce it is a sponsor of this year’s night of nights for Australian television on Channel 7 and 7plus.
On Sunday 30 July, Sydney will roll out the Logies red carpet for the first time in 37 years and the new PEUGEOT e-2008 Sports Utility Vehicle (SUV) will be centre stage for the evening in the vibrant Harbour City.
Ahead of this weekend’s event, Kate Gillis, managing director, PEUGEOT Australia commented: “Today’s partnership announcement with the Logies is an exciting moment for PEUGEOT as 2023 signals a new stage of our electrification journey in Australia at what is also the start of an exciting new chapter for the Awards.”
“The Logies are a thrilling and celebrated night within the Australian entertainment calendar and in alignment with our product offering, an occasion where stand-out style meets talented performance.”
Katie Finney, director, 7RED commented: “We are delighted to have PEUGEOT Australia join us as a sponsor for this year’s Logies. As we embark on a new era of Australian TV’s most prestigious and glamorous celebration, we are excited to be partnering with an equally iconic and respected brand.”
As well as turning heads on the Logies red carpet, the new e-2008 SUV will also make its way to a lucky winner’s driveway. As part of the Logies partnership, PEUGEOT Australia and Australia’s favourite breakfast TV show, Sunrise, will be offering viewers the opportunity to win a new e-2008 upon its arrival in Australia.* Entries close on Friday 28 July, with the winner being announced live on air at Sunrise’s Logies After Party show on Monday 31 July.
Australia’s #1 total TV network will usher in a new era for TV’s most prestigious and glamourous celebration as the proud new home of the 63rd TV WEEK Logie Awards, with the red-carpet broadcast being hosted by Sonia Kruger and Chris Brown exclusively on Channel 7 and 7plus on Sunday 30 July from 7.00pm, before Sam Pang takes the stage to host the ceremony live from 7.30pm.
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