Monday TV Ratings: Who Said People Don’t Watch Women’s Sport? More Than 3.56M Total TV Viewers Watch Matildas Beat Denmark
Anyone questioning the popularity of women’s sport is going to be a little red-faced today with more than 3.56 million total TV viewers signing up to watch the Matildas beat Denmark yesterday.
Highlights
- Australia vs Denmark is the most-watched TV event of the year
- A whopping 2,294,000 metro viewers signed up to watch the game
- Seven won the night with a whopping 54.5% audience share
The Women World Cup game is the most-watched TV event of the year, topping both the 2023 State of Origin and the 2022 AFL and NRL Grand Finals last year.
A total of 2,294,000 metro viewers watched the game. Combined with the 885,000 regional viewers and 385,000 viewers who watched the game on 7plus this led to the total figure of 3,560,000.
It has already become the most-watched event on 7plus of ALL TIME!
Australia took the lead yesterday after Caitlin Foord scored at the half-hour mark. The Matildas victory was then cemented when Hayley Raso scored mid-way through the second half.
In metro views a total of 1,040,000 viewers watched the pre-game and 906,000 watched the post-game analysis.
Elsewhere, Seven’s The Voice flipped the tables on Nine’s The Block. A total of 789,000 metro Aussies watched the singing show, compared to 557,000 who watched The Block.
Network 10’s The Hunted suffered from everything else happening with 421,000 signing up to watch.
Overall Seven won the night by a mile with a 54.5 per cent audience share. It was followed by Nine with 18.1 per cent, Network 10 with 12.5 per cent, the ABC with 10.4 per cent and SBS with 4.5 per cent.
Daily Channel Share | ||||
| Nine Network | Seven Network | Network 10 | ABC TV Network | SBS Network |
| 18.1% | 54.5% | 12.5% | 10.4% | 4.5% |
Top 10 Programs (Metro Views) | |||
No. | Show | Channel | Metro Views |
| 1 | FIFA WOMEN’S WORLD CUP 2023 AUS V DEN | Seven Network | 2,294,000 |
| 2 | FIFA WOMEN’S WORLD CUP 2023 AUS V DEN PRE-GAME | Seven Network | 1,040,000 |
| 3 | SEVEN NEWS | Seven Network | 995,000 |
| 4 | FIFA WOMEN’S WORLD CUP 2023 AUS V DEN POST GAME | Seven Network | 906,000 |
| 5 | SEVEN NEWS AT 6.30 | Seven Network | 844,000 |
| 6 | THE VOICE – MON | Seven Network | 789,000 |
| 7 | NINE NEWS 6:30 | Nine Network | 778,000 |
| 8 | NINE NEWS | Nine Network | 772,000 |
| 9 | A CURRENT AFFAIR | Nine Network | 657,000 |
| 10 | THE CHASE AUSTRALIA | Seven Network | 559,000 |
Please login with linkedin to comment
matildasLatest News
Indie Agency Communicado Raids Thinkerbell For Its Two New Associate Creative Directors
Thinkerbell duo depart for rival agency Communicado. Leaving speeches were said to be convivial but restrained.
“Utterly Irresponsible” Sportsbet Slammed For Near-$20m Marketing Blitz As Gambling Ban Approaches
Sportsbet has been slammed as “utterly irresponsible” after a $19.4 million marketing blitz that, in the eyes of one anti-gambling advocate should “destroy their social licence to operate.” Tim Costello chief advocate of the Alliance for Gambling Reform said that “This proves a levy on Sportsbet is appropriate and why are we allowing our kids […]
Casella Appoints Dig As Creative Agency On Yellow Tail Wine
There's three givens at B&T's Friday staff drinks - the Yellow Tail, the Cheezels and the incessant bickering.
Seven Prioritises The Matildas Over The News AND The AFL In Extraordinary Decision Ahead Of The Women’s World Cup Quarter Final
Scott and Charlene's wedding now under serious threat as Saturday's Matilda's game threatens to smash all TV records.
News Corp Earnings Down Across The Board Despite Jump In Subscribers
Rupert can't find a coin for his ALDI trolley as News Corp earnings drop calls for renewed round of belt tightening.
Despite The Outrage & The Bans, The Sports Bet Category Remains Adland’s Zaniest (See This!)
The Guardian may no longer be running sports bet advertising, but as you'll read here, B&T has far less morals & ethics.
Last Chance To Buy Tickets For This Year’s B&T Women In Media Awards!
B&T's not giving away too many secrets to the Women In Media Awards suffice to say two words - chocolate and fountain.
The Trade Desk, Magnite & LiveRamp Deliver Growth, PubMatic Flat In Q2 Earnings
B&T's calling this your Q2 earnings wrap. We even considered wheeling out "must read" to help it along a bit.
Cinema Chain Spoofs Classic Movies In Wonderfully Funny Work To Entice People Back Into Theatres
Call it the Barbenheimer effect, but cinema's suddenly cool again. Yet, absolutely no uptick whatsoever for drive-ins.
Mediabrands Launches Internship Program For Aspiring Media Professionals
Mediabrands are on the lookout for young, enthusiastic go-getters for its internship program. But then, aren't we all?
Nike Celebrates The Matildas & Young Aussie Female Athletes In New Work By Conscious Minds
In what can be best described as a rare treat, it's a localised Nike ad. Kinda like finding the milk's not out of date.
Why Your CX Technology Should Focus On Connections
This expert opines it's not about your newfangled tech stacks, it's about your customers. Even the ones you detest.
WPP & Optimizely Partner To Bring Informed Digital Experiences To Brands & Consumers
Often think WPP's a 'canary in the coal mine' for industry trends? Well, avoid the black lung reading this latest.
Dylan Alcott & Hnry Team Up To Relieve Aussie Sole Traders Of Scary Tax Admin
Can the effervescent Dylan Alcott make tax admin even remotely interesting? Watch as he gives his best shot here.
D&AD Shift With Google Sydney Announce Class Of 2023
Need to poach some hot young agency talent? Poach away here, but just don't rat on B&T for the heads up.
Digital Media Agency Bench Rebrands To The Digital Disruption Agency
You could say Bench has been benched, as agency rebrands to the Digital Disruption Agency.
Seven Appoints Indie Creative Agency Emotive To Reshape Broadcaster’s Brand
Seven planning a brand zjoosh and spring clean. Although the offical corporate red and the number 7 is off limits.
Elon Musk Says The ABC Prefers “Censorship-Friendly” Social Media
It appears the ABC's found a new enemy in Elon Musk. However, News Corp remains entrenched at the top of the enemy list.
Wednesday TV Ratings: The Chase Just Beats The Block To Entertainment Win
Nine wins Wednesday night. However, Seven tells rival you'll get that and more come Saturday's Matilda's match.
B&T’s Best Of The Best Technologists, Presented By Finecast, Part Of GroupM Nexus
Somewhat ironically, this top 10 technologists list wasn't written with any help from ChatGPT or AI whatsoever!
Former Woman’s Day Editor Fiona Connolly Appointed Head of News’ Lifestyle Network
You could say ink runs in the veins of women's magazine veteran Fiona Connolly. And sponge cake recipes.
X Adds Brand Safety Tools In Bid To Bring Back Ad Dollars
Elon back contemplating the colonisation of Mars after finding this whole Twitter thing one huge headache.
ACMA Rules Kyle Sandilands’ Monkeypox Comments Breached Decency Rules And Were Offensive To Gay Men
Watchdog rules Kyle offended gay men. Punishment includes listening to Barbra Streisand & Céline Dion CDs on repeat.
Ozzy Osborne Bites Off More Than He Can Chew With Banned PlayStation Ad
Ozzy Osborne continuing to surprise. No more so than the fact that he's actually still alive and kicking.
Swisse Wellness Wheels In the Celebs To Stop Late Night Doom Scrollers
Is your sleep routine two Quaaludes and a swig from the sherry bottle? There's tips here for a more blissful night.
“All Good Things Must Come To An End, Well This One Barely Got started!” Jerker Fagerström Quits Thinkerbell After Eight Months
Thinkerbell fridge sans all smörgåstårta & pickled herring as Jerker Fagerström heads for the utgång (exits).
Footballing God Cristiano Ronaldo Bumbles His Way through New Work For Fan App Zuju
This ad proves Cristiano Ronaldo is just one of the guys. Just a filthy rich one of the guys, that is.
Samsung Ads’ Marj Hetherton On Why CTV Is The Most Exciting Area Of Advertising
Samsung Ads' Marj Hetherton says CTV is the most exciting area of advertising. That and nine-hour client lunches.
CommBank Matildas REMOVES Tim Tam TikTok Following B&T Story
If Tim Tam's marketing team wants to send B&T some freebies for this free press we'll take any flavour but mint or dark.
Tinder’s New Global Campaign Says Online Dating Need Not Be An Unrivalled Hell
If there were truth in advertising, these spots would feature a drunk bloke with poor hygiene who lives with his mother.
ADMA Adds New Speakers For Upcoming Global Forum
ADMA confirms speaker line-up for upcoming Global Forum. Also, 300 arancini balls locked-in for the networking drinks.
IMAA Census Predicts Growth In BVOD/CTV, Digital Video And Podcasts
The IMAA census is like a finger on the pulse of Australia's adland. And we all need a solid finger now and then.
Prestige Brands Targets Gen Z With Racy Billie Eilish Perfume Ad Via Spark Foundry
Billie Eilish the latest celeb to release a fragrance. Meanwhile, B&T still waiting on an Angus Young eau de toilette.
The Australian Women’s Weekly Celebrates Its 90th Birthday
The Weekly celebrates its 90 birthday. B&T believes the first-ever copy is still in our GP's reception.
Connecting Plots Delivers Latest Iteration Of “The Experts In Air” For Mitsubishi Air-Conditioners
Mitsubishi Heavy Industries Air-Conditioners Australia (MHIAA) has launched its latest campaign via Connecting Plots drawing subtle similarities to the world of wine sommeliers. In a highly competitive category that’s hard to navigate, the new campaign by Connecting Plots seeks to unlock the assurance of an expert opinion, with the MHIAA Air Experts behaving like wine […]
Delicious Partners With Harvey Norman For 2023 Produce Awards
The Royal Easter Show not the only place to see the very best in pumpkins, as Delicious announces annual produce awards.
