B&T TV: IAB Australia CEO Gai Le Roy On TikTok, Ad Fraud & Artificial Intelligence
IAB supremo Gai Le Roy stars for B&T TV. And fear not, on a scale of techy jargon, it comes in at a forgiving 5/10.
In-Game Ads Increasingly Popular For Performance Despite Ongoing Brand Safety Concerns
Ads proving the latest concern for gamers alongside insomnia, sore thumbs and mandatory Monster and Subway addiction.
IAB’s Gai Le Roy: “The Outright Ban On Gambling Ads Is Not A Proportionate Response”
IAB latest industry body to weigh in on potential gambling ad ban. Oddly, none of the sports bet companies weighing in.
We Should Be Mindful That Everyone Is An Individual: IAB Australia’s Liz Eades On Neurodiversity Within Adland
IAB's Liz Eades discusses the important issue of neurodiversity in adland. And a move away from the IAB's typical KPIs.
Digital Video & TV Planning Grow Closer But Measurement & Targeting Problems Persist
B&T up early this morning to report from the IAB video conference. Which, let's be honest, could've been done by video.
Digital Audio Ad Spend Climbs To $51.9M In March Quarter, Podcast Spend Up 21%
Audio and podcasts continuing to enjoy a larger slice of the ad pie. Still reserving comment on custard, however.
IAB Warns Of “Unintended Consequences” From Privacy Act Reforms
IAB starting to sound like everyone's concerned mums as it warns of "unintended consequences" from privacy act reforms.
IAB Australia Launches Data Collaboration Platforms Explainer
Does your data collaboration resemble an upside down Basquiat painting? De-Basquiat yourself with this news.
Digital Out Of Home Is Growing, But It Isn’t Out Of The Woods Just Yet
B&T a lucky attendee at last week's Powering DOOH conference. Luckier still with free cap, notebook & water bottle.
Are You Listening? 71% Of Media Agencies To Increase Audio Streaming Investment
Digital audio streaming and podcast advertising are set for a strong 2023 with 71 per cent of media agencies planning to...
Matt Rowley Replaces Nicole Bence As IAB Australia Chair
Matt Rowley set for some late nights as new IAB Chair. Has asked if he could be updated on who's rooting who in MAFS.
IAB & OMA To Launch Powering DOOH Conference Next Year
This DOOH conference promises all things DOOH, inspiring speakers, complimentary pens & individually wrapped Mentos.
Aussie Digital Advertising Industry Grows 6.5% Despite Economic Headwinds
The digital space again proving where the advertising action is. Things remain less exciting in the print space.
Digital Advertising Contributes $94 Billion To Australia’s GDP
Australia's not all iron ore, coal & overpriced Queensland holidays. It appears digital advertising doing its bit too.
IAB And Deakin University Launch Digital Advertising Micro-Credential Courses
Is apathy and laziness holding you back from improving your digital ad skills? Possibly find the push you need here.
New IAB Data Shows Ad Attention Not A Critical Metric
New data claims ad attention is not a critical metric. Although we can't imagine ad inattention being too good either.
IAB Report Finds Drastic Shift Towards Programmatic DOOH Advertising
Report shows digital out of home on the up-and-up. And the only advertising medium where you can be shat on by a bird.
IAB Report Shows Brands Are Using Game Advertising To Extend Ad Reach
In exciting news for the sale of Red Bull & marijuana, new report shows gaming set to be adland's next big opportunity.
